Golf courses and country clubs are seeing a shift: younger generations are showing growing interest in golf, but they engage with the game differently. For Millennials and Gen Z, the decision to join or play often starts online. To connect with them, clubs need high-impact video content that speaks their language — dynamic, engaging, and shareable.
Why Video Works for Younger Audiences
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Short Attention Spans, Big Visual Impact
Younger audiences consume content quickly. Reels, TikToks, and YouTube Shorts thrive because they deliver instant visual appeal. -
Social Media as the Gateway
Gen Z and Millennials often discover new activities through Instagram, TikTok, and YouTube — platforms where video dominates. -
Authenticity Matters
Polished videos are important, but so are real, relatable clips that showcase lifestyle and community, not just the greens.
Types of High-Impact Video Content for Courses
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FPV Flythroughs – Seamless tours through the clubhouse, practice areas, and signature holes create an immersive and exciting experience.
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Drone Aerials – Show off course beauty from a perspective that grabs attention instantly.
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Lifestyle Clips – Groups laughing on the patio, friends hitting shots at sunset, or dining in the clubhouse.
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Event Highlights – Capture the energy of tournaments, socials, or live music nights to attract younger, experience-driven members.
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Quick Tips & Challenges – Short “pro tip” videos or fun golf challenges make the course feel approachable and engaging.
Benefits of Video-Driven Marketing
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More Shares & Engagement – Younger golfers love content that’s social-media-ready.
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Attract New Members – Highlight not just golf, but the lifestyle and community that come with your course.
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Differentiate Your Brand – Stand out from clubs that rely on static photography or traditional ads.
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Long-Term Loyalty – Building excitement early helps convert younger golfers into long-term members.
Conclusion
If your goal is to reach younger audiences, high-impact video content is the most powerful tool available. From FPV flythroughs to authentic lifestyle clips, video showcases both the sport and the social side of golf in a way that resonates with the next generation.
With FlyView Tours, your course can create dynamic, cinematic videos that capture attention, drive engagement, and secure your future membership base.