Portfolio: SportChassis Trucks
A Decade of Creative Drive
Since 2010, I’ve had the honor of leading the marketing vision for SportChassis — America’s premier hauler truck manufacturer. Working with such a prestigious brand has allowed me to grow alongside the company, pushing creative boundaries while staying rooted in strategy, execution, and results.
From print campaigns to digital content, trade shows to Super Bowl ad slots, I’ve had the privilege of placing SportChassis alongside the likes of Rolex, Bugatti, and other high-performance icons. Over the years, I’ve touched tens of thousands of assets — and I still remember the details of every image, every brochure, every story we’ve told.
Highlights of My Role:
- Developed and maintained SportChassis’ brand identity for over a decade
- Designed and delivered nationwide ad campaigns seen in print, web, and broadcast media
- Produced high-impact video content including:
- Drone flyovers
- 360° interior cabin showcases
- Factory tours and event promos
- Directed photo shoots, trade show visuals, and sponsorship activations
- Created award-worthy brochures, websites, and digital rollouts
360° Interior View
Step inside the cockpit — virtually.
As part of our push to elevate the luxury hauler experience, we introduced immersive 360° interior tours that allow customers to explore every stitch, switch, and surface from the driver’s seat to the back wall. These tours became more than just a sales tool — they became a confidence booster for customers buying sight unseen.
Whether accessed via desktop, mobile, or VR headset, these tours gave prospects an intuitive sense of layout, scale, and material quality. Designed in-house with high-resolution stitching and hotspot enhancements, they’ve been used in retail showrooms, digital brochures, dealer websites, and email campaigns.
Key Impacts:
- Increased time on page and engagement across dealer sites
- Enabled better remote sales conversion
- Reduced reliance on in-person walkthroughs
- Brought luxury feel into the digital experience
👉 Click, drag, and explore!
Drone & Gimbal Highlight Reels
FPV Flythrough • Drone Fly-In Intro • 360° Virtual Tour
At The Lark – Unit 129, we created a fully immersive experience that goes far beyond photos. The project included a cinematic FPV fly-in intro leading seamlessly into a full indoor flythrough, capturing every room in one continuous shot. To complement the dynamic video, we also produced a 360° interactive tour, giving viewers complete control to explore the cottage at their own pace.
The result is a complete digital showcase that highlights the flow, scale, anCommanding presence, captured from every angle.
Bringing a SportChassis truck to life on screen takes more than a lens — it takes choreography. Our drone and handheld gimbal highlight reels let the trucks shine in their natural environment: hauling down highways, conquering ranch roads, or sitting stately on a turntable under studio lighting.
Each reel was built to echo the brand’s power, precision, and presence — from low-sweep FPV passes to tight panning gimbal shots capturing leather stitching and custom interior packages. Paired with music and motion graphics, these videos gave our trucks a cinematic edge on social, web, and big-screen presentations.
Key Impacts:
- First impressions that match the truck’s price tag
- Used across trade shows, digital ads, and YouTube
- Supported dealer co-op marketing with modular cuts
- Created emotional connection before a test drived lifestyle of the property — designed to stand out on websites, MLS listings, and social platforms.
A Personal Note:
Working at SportChassis has been more than a job — it’s been a canvas. I’ve worn many hats over the years, from scriptwriter to camera operator, editor to network administrator. Through it all, I’ve remained dedicated to quality, consistency, and innovation — and I’m proud of the brand we’ve built.